Question 1

APAC Retail Tech Trends to Shape the Customer Experience APAC 零售技術趨勢塑造客戶體驗

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_2d9ac8f5b739463d8109a8915c37ef12.pdf)

Question 2

Retailer with physical outlet(s) 設有全面營運的實體零售店舖的零售商

Accepted Answer

Online Application 網上申請 >(https://www.retailnews.hkrma.org/full-member-application)
 • Submit Online Application and upload Business Registration copies of current and previous years and 2 shop photos - outside & inside提交網上申請，並上載本年及去年之商業登記證副本 及 店舖 門外及店內相片各1張
 • Send a crossed cheque payable to "Hong Kong Retail Management Association Ltd" to the HKRMA by post劃線支票寄回協會(支票抬頭：香港零售管理協會有限公司)

Question 3

Online Security 關注網絡安全

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/21/%E7%B6%B2%E7%B5%A1%E5%AE%89%E5%85%A8.pdf)

Question 4

Rights 權利

Accepted Answer

• Participate in and voice views on HKRMA-initiated consultative trade issues.可參與協會所提出的業界諮詢事宜，並發表意見
 • Full Members shall have full voting rights at the Annual General Meeting and shall be allowed to nominate its own members or other members to stand for election at the Annual General Meeting.公司會員於協會的周年大會上擁有全面的投票權，並可提名其機構成員或其他會員公司參加周年大會的選舉。
 • Full Members shall be allowed to participate in all HKRMA Sub-committees (javascript:void(0))either by invitation or voluntary participation.公司會員在獲協會邀請或自願參與的情況下，可參與協會屬下的所有委員會。(javascript:void(0))

Question 5

後疫情時代零售業之轉型 (Free Videos 免費影片)

Accepted Answer

https://static.wixstatic.com/media/undefined

(Chinese Only)
1. 後疫情時代零售業之轉型 (28:30)
2. 疫情中的顧客服務及零售新技術 - Part 1 (36:30)
3. 疫情中的顧客服務及零售新技術- Part 2 (15:00)
4. 後疫情時代的數碼營銷及轉型 (22:30)
View videos >

Question 6

(NEW) Enhance Customer Experience with Omni-Channel Sales Strategy 全渠道銷售策略 提升客戶體驗

Accepted Answer

With the development of various media channel and the transparency of information, We have entered the era of Omni-Channel Retail. Different from multi-channel, the essence of omni-channel is customer-oriented, through the "combination and integration" of many retail channels (including online and offline), provide 360-degree fulfilment to customers’ needs.
By linking various channels, merchants get more comprehensive information on the consumer preference and habit, thereby providing a more considerate and satisfying consumer experience. This greatly enhances the customer loyalty and business.
Recently, we helped a liquor wholesaler and retailer successfully implementing omni-channel sales strategy with latest technology:
隨著資訊透明化及各種訊息媒體的崛起，零售業已進入了全渠道銷售 (Omni-Channel) 的年代。有別於多渠道銷售 (Multi-Channel)，全渠道銷售的精髓在於以顧客為中心，透過 ”組合和整合” 儘可能多的零售渠道 (包括線上、線下)，360度滿足顧客的購物及服務需求。商家透過串連各渠道，更全面掌握顧客的消費習慣及資訊，從而提供更體貼和滿意的消費體驗，提高顧客的忠誠度，增加銷售額。
最近我們就協助了一個經營酒類批發及零售的企業，成功以資訊科技實踐全渠道銷售策略，並取得顯著成效:
Read More 更多>(undefined)

Question 7

E-commerce Certificate on Building a Strategic and Quality E-Shop (Module 1-5) (Enrollment Closed)

Accepted Answer

https://static.wixstatic.com/media/undefined

The Most Practical Course to Learn How to Build a Strategic and Quality E-Shop and Expand Your Business Further
​
​Course Description
A quality e-shop is an essential and crucial e-commerce tool to drive potential customers and repeated purchase. 
 
What You Will Learn
By the end of this course, you will be able to:
 • find out how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores;
 • learn and understand how to select the best payment solution for your eCommerce needs;
 • find out how to communicate business updates with your customers through memberships to enhance online customer experience;
 • learn how to create a localized consumption model to expand your business to cross-border e-commerce business;
 • learn the key elements of building a quality e-shop and deliver O2O customer experience.
​
Date and Time
15 Oct (Thurs), 22 Oct (Thurs), 29 Oct (Thurs), 5 Nov(Thurs), 11 Nov (Wed), 2020 at 3:30 - 5:00pm
​
Format
Total 7 hours Online Training with Certificate of Completion
 
Course Fee
HK$1,500 and you will get:
1/ Certificate of Completion
2/ HK$1,500 cash coupon to join HKRMA Quality E-Shop Recognition or Service Recognition
 
Speaker
Mr. Plato Wai General Manager - Hong Kong, SHOPLINE
A veteran in the startup scene in Hong Kong, Plato has started his entrepreneurship journey since 2010. He has founded a few startups, including Wynd Co-working Space in Central, and this is also where he first met the SHOPLINE founders. Eventually he joined SHOPLINE in 2016 with an ambition to help it growing to the next level. Plato is also a columnist for online media Startupbeat and Stand News in Hong Kong. He is a Carnegie Mellon Graduate and has spent 5 years in investment bank Lehman Brothers.
 
Language
Cantonese
​
Module (1) - 15 October, 2020 (Thurs) 3:30-5:00pm
Providing the Best Delivery and Payment Solution to Optimize Customer Purchase
多元支付及物流服務提高顧客購物率
 
Learn how to select the best payment solution for your eCommerce needs and how to analyze the factors in choosing payment and logistics methods from customer perspectives:
 
 • How to develop a safe and fast payment method
 • How cooperation works between third-party payment system and  online store sales
 • Analyze local and overseas logistics services
 • How to set up and integrate logistics for easy shipment
 • Successful case sharing and discussion
 
Module (2) - 22 October, 2020 (Thurs) 3:30-5:00pm
Optimizing Your Storefront and Buyer Journey with Conversion提升網店轉換率的秘訣：優化網店設計及顧客購物體驗
 
Learn how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores:
 
 • How to enhance brand image by using online shop logo and unique URL
 • What make best for your online store structure, product design and presentation
 • How to make good use of chat robots to promote interaction
 • How to set up cart automation to recover sales and increase your revenue
 • Successful case sharing and discussion
 
Module (3) - 29 October, 2020 (Thurs) 3:30-5:00pm
How to Grow Your Business with Subscriptions & Memberships建立完善會員系統增加業績
 
Learn how to integrate online and offline member information and find out how to communicate business updates with your customers through memberships to enhance online customer experience: 
 
 • How to make good use of the membership system to increase performance
 • How to manage member information, create discounts and push messages effectively
 • How to integrate offline and online members
 • How to grasp O2O business opportunities
 • Successful case sharing and discussion
 
Module (4) - 5 November, 2020 (Thurs) 3:30-5:00pm
Expanding Your E-commerce to Explore Global Business如何利用跨境電商開拓全球商機？
 
Learn how to create a localized consumption model to expand your business to cross-border e-commerce business:
 
 • How to leverage cross-border e-commerce to expand your business to overseas market
 • How to choose target overseas markets
 • How to plan special strategies for overseas marketing
 • How to integrate multi-national cash flow and logistics services
 • Successful case sharing and discussion
 
Module (5) - 11 November, 2020 (Thurs) 3:30-4:30pm
How to Map Out Quality O2O Customer Journey
(Speaker: HKRMA Representative)
 
Learn the key elements of building a quality e-shop and deliver O2O customer experience:
 
 • What is “Quality E-Shop” and “Quality Outlet Customer Experience”
 • Must-have elements you must know in mapping O2O customer journey
 • Industry case sharing
 
Enrollment Closed

Question 8

Qualifications 入會資格

Accepted Answer

To qualify as a FULL member of the HKRMA, your organization:
​
 • Has engaged in the retail sale of merchandise or the provision of retail services with physical outlet(s) in Hong Kong if you are a Retailer with physical outlet(s) OR an E-tailer which operates in form of website or mobile APP with check-out process without physical outlet(s);
 • Must have a valid business registration and with a physical business address in Hong Kong;
 • Has been fully operative for at least ONE year;
 • Shall not have any records of trading in counterfeit goods;
 • Might be asked to provide proof such as record of stock keeping, tax returns or bank statements to prove that you have been trading for at least one fiscal year;
 • Might be asked to provide a recommendation for your membership application;
 
Executive Committee of the Association may reject any application for membership, or terminate an existing membership, and refuse any nomination of company representative and is not bound to state the reason for so doing.
 
------
 
要成為協會的公司會員，貴機構必須符合以下條件：
​
 • 必須為於香港銷售商品或提供零售服務並設有全面營運的實體零售店舖的零售商 或 網上零售商，而其網店必須以網頁或手機應用程序營運並提供網上付款平台選項;
 • 必須持有有效的商業登記證及擁有香港實體辦公地址;
 • 其業務必須已營運最少一年;
 • 沒有任何售賣偽造品的紀錄;
 • 可能須向協會提供稅單或銀行月結單，以證明 貴機構已營運最少一個財政年度；
 • 可能須就 貴機構的會籍申請向協會提供推薦信。
 
協會執委會有權拒絕任何入會申請，或終止現有會籍，或拒絶任何公司代表提名，而毋須說明理由。

Question 9

Rights 權利

Accepted Answer

• Participate in and voice views on HKRMA-initiated consultative trade issues.可參與協會所提出的業界諮詢事宜，並發表意見
 • Associate Members shall have no voting rights at the Annual General Meeting.公司聯席會員於協會的周年大會上沒有投票權。
 • Associate Members shall be allowed to participate in related sub-committees of the Association by invitation only.公司聯席會員只能在獲協會邀請的情況下，才可參與協會屬下的相關委員會。

Question 10

Analysis on the Latest E-tailing Trends 剖析市場最新趨勢

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/13/%E5%89%96%E6%9E%90%E5%B8%82%E5%A0%B4%E6%9C%80%E6%96%B0%E8%B6%A8%E5%8B%A2.pdf)
(Chinese version only)

Question 11

(NEW) Unlocking the World’s Largest Ecommerce Market with WeChat Mini-program 通過微信小程序開啟全球最大的電子商務市場

Accepted Answer

The rapid development of China makes the country an unneglectable economic power in the world. Over the years, increased purchasing power by Chinese consumers is not new. They tend to look for high quality and premium imported goods from offline to online. The devastating COVID-19 crisis has restricted overseas traveling and further strengthened the importance of cross-border ecommerce. Worldwide retailers leverage mainstream cross-border ecommerce platforms such as JD Worldwide, Tmall Global and Yangmatou to start selling their goods cross-border to China...
中國的快速發展使其成為世界上不可忽視的經濟強國。冠狀病毒危機限制了中國消費者跨境購物行為，凸顯了由於疫情原因跨境電子商務的重要性。在消費者購買趨勢和疫情的雙重壓力下，全球零售商開始利用京東國際、天貓國際等中國主流的跨境電商平台銷售商品...
 
View More> (undefined)

Question 12

E-commerce Certificate on Retail Transformation in the World of AI with Practical Business Application (4 Feb 2021)

Accepted Answer

https://static.wixstatic.com/media/undefined

A comprehensive and practical workshop for retail leaders on how to transform your business through AI with practical business application
Retail industry changes and competition grows across every channel, retailers are turning to new technologies to move their customer experience forward and maintain relevancy.
 
As the executive, you are considered how to lead your company business growth on different technology. By joining this executive workshop, Microsoft Partner – Beta Labs (The Lane Crawford Joyce Group), will share the experience on how they are adapting to the rapidly evolving retail market by using new Artificial Intelligence (AI) and Machine Learning (ML). The findings show as retailers face new challenges in customer loyalty, competition online and changing consumer expectations, they are more committed than ever to investing in technologies.
 
And there’s good reason for retailers to look to AI, ML and automation as they embark on a digital business transformation to stay competitive and relevant.
 
Content includes:
 • Introduction to AI / ML
 • Interactive Session on Understanding Concept of AI/ML
 • Application of AI / ML in Retail
 • Common Pitfalls and Challenges
 • Prototyping Exercise (High Level)
Date and time
21 Jan 2021 (Thursday) at 9:30am - 1:00pm
 
Format
Total 3.5 hours Online Training with Certificate of Completion
 
Course Fee
Member HK$650 / Non-member HK$880, you will get Certificate of Completion
 
Language
Cantonese
 
Seats
10 seats only for Retail CEOs and leaders
 
Speaker: Mr. Kenneth Shek, Founder & Head, Beta Labs, The Lane Crawford Joyce Group
Kenneth leads data at The Lane Crawford Joyce Group, with data coverage of 400+ point of sales, both digital and physical, in Greater China and Southeast Asia. He manages a team of data scientists, architects, engineers and oversees the application of enterprise analytics and AI in business processes, big data analytics platform infrastructure and architecture, analytics strategy, data governance and security, research and development, and change management.
About Beta Labs
Beta Labs was born out of The Lane Crawford Joyce Group, serving the most iconic clients in the retail industry specifically in fashion, beauty, and lifestyle businesses.  We helped brands and retailers with presence in Southeast Asia and Greater China region with Analytics and AI / Machine Learning to achieve operational excellence and personalised customer experience.
 
MAKE AI USABLE
Beta Labs aspires to "Make AI Usable" for wide retail adoption and empower retailers with immersive tools leveraging the AI
superpower.
 
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=244)

Question 13

E-commerce Certificate on Retail Transformation in the World of AI with Practical Business Application (4 Feb 2021)

Accepted Answer

https://static.wixstatic.com/media/undefined

A comprehensive and practical workshop for retail leaders on how to transform your business through AI with practical business application
Retail industry changes and competition grows across every channel, retailers are turning to new technologies to move their customer experience forward and maintain relevancy.
As the executive, you are considered how to lead your company business growth on different technology. By joining this executive workshop, Microsoft Partner – Beta Labs (The Lane Crawford Joyce Group), will share the experience on how they are adapting to the rapidly evolving retail market by using new Artificial Intelligence (AI) and Machine Learning (ML). The findings show as retailers face new challenges in customer loyalty, competition online and changing consumer expectations, they are more committed than ever to investing in technologies.
And there’s good reason for retailers to look to AI, ML and automation as they embark on a digital business transformation to stay competitive and relevant.
Content includes:
 • Introduction to AI / ML
 • Interactive Session on Understanding Concept of AI/ML
 • Application of AI / ML in Retail
 • Common Pitfalls and Challenges
 • Prototyping Exercise (High Level)
Date and time
21 Jan 2021 (Thursday) at 9:30am - 1:00pm
Format
Total 3.5 hours Online Training with Certificate of Completion
Course Fee
Member HK$650 / Non-member HK$880, you will get Certificate of Completion
Language
Cantonese
Seats
10 seats only for Retail CEOs and leaders
Speaker: Mr. Kenneth Shek, Founder & Head, Beta Labs, The Lane Crawford Joyce Group
Kenneth leads data at The Lane Crawford Joyce Group, with data coverage of 400+ point of sales, both digital and physical, in Greater China and Southeast Asia. He manages a team of data scientists, architects, engineers and oversees the application of enterprise analytics and AI in business processes, big data analytics platform infrastructure and architecture, analytics strategy, data governance and security, research and development, and change management.
About Beta Labs
Beta Labs was born out of The Lane Crawford Joyce Group, serving the most iconic clients in the retail industry specifically in fashion, beauty, and lifestyle businesses. We helped brands and retailers with presence in Southeast Asia and Greater China region with Analytics and AI / Machine Learning to achieve operational excellence and personalised customer experience.
MAKE AI USABLE
Beta Labs aspires to "Make AI Usable" for wide retail adoption and empower retailers with immersive tools leveraging the AI
superpower.
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=244)

Question 14

Facebook Blueprint eLearning (English version only)

Accepted Answer

Facebook Blueprint eLearning is a series of free, self-paced online courses and learning paths that retailers can take to learn more about advertising on Facebook and Instagram.
​
Business
 • Facebook for Business(https://www.facebook.com/business)
 • Facebook Success Stories(https://www.facebook.com/business/success)
 • Facebook IQ(https://www.facebook.com/iq)
 • Instagram for Business(https://business.instagram.com)
 • Instagram Success Stories(https://business.instagram.com/success/ ​)
Advertising
 • Messenger(https://messenger.fb.com/advertising)
 • Ad Guide(https://www.facebook.com/business/ads-guide)
 • Ad Policies(https://www.facebook.com/policies/ads/)
 • ​Creative Hub(https://www.facebook.com/ads/creativehub/ ​)
Support
 • Quarterly product update(https://www.facebook.com/business/m/whats-new)
 
​Business Support with Technical
 • Issues(https://www.facebook.com/business/clientsupport)
 • Support(https://www.facebook.com/business/resources)

Question 15

(NEW) 2021 Important Trends for Online Shop 2021網店重要趨勢

Accepted Answer

(Chinese version only)
「數碼化」、「線上化」、「轉型」成 2020 年度市場話題。到底 2021 年零售市場大環境會如何演變，香港網店市場又有什麼趨勢發展呢？今次為你總結幾個 2021 重要電子商務趨勢，助你的網店做得更出色！
View More 查看更多 >(undefined)

Question 16

E-commerce Certificate on Conversational & Unified Commerce Strategy (25 Feb & 4 Mar 2021) - Buy 1 Get 1 Free Now

Accepted Answer

https://static.wixstatic.com/media/undefined
Conversational & unified commerce go beyond omni-channel as it combines in one platform e-commerce, m-commerce, order fulfillment, inventory management, customer relationship management, POS etc. In the unified commerce world, it’s all connected in real time and unified commerce experience will be the way people go in the future.  
 
What You Will Learn
 • Learn key principles of Unified Commerce, challenges and opportunities in the world of new retail
 • How to go beyond omnichannel and put customer experience first
 • Master platform traffic to your store from social media, and how to engage your audience with the right context and at the right timing
 • Learn conversational commerce strategy 
 
Date and time
Module 1: 25 Feb 2021 (Thursday) at 2:30-5:30pm
Module 2: 4 Mar 2021 (Thursday) at 2:30-5:30pm
 
Format
Total 6 hours Online Training with "HKRMA X Mircosoft" Certificate of Completion
 
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000)
(Buy 1 Get 1 Free Now)
 
Language
Cantonese
 
Module (1) - 25 Feb 2021 (Thursday) at 2:30-5:30pm
Drive purchases via Conversational Commerce Strategy
 • Master platform traffic to your store from social media, and how to engage your audience with the right context and at the right timing
 • What is Chatbot, why does it matter to E-Commerce?
 • What is a conversational commerce strategy on Messenger and WhatsApp?
 • How do we jumpstart your store via Shopify, Messenger, and WhatsApp Business API?
 • What are the prerequisites for Messenger and WhatsApp?
 • What are the successful case studies in the market?
Trainer: Vicky Lee, Chief Product Officer, Sanuker
Vicky started her career at Sanuker and developed skills from copywriting to coding, and to product design. Before becoming a product lead in Chatbot, she was a frontend engineer building website and Apps. She will be bringing a wealth of knowledge to designing unique user experience via Chatbot for retail brands.
About Sanuker
Sanuker is a consulting company which provides AI-powered messaging and chatbot solutions to international brands in Asian and Europe. We lead the market with our rapid development strategies across messaging platforms and are selected as one of the official WhatsApp Business Solution providers by Facebook.
Module (2) - 4 Mar 2021 (Thursday) at 2:30-5:30pm
Unified Commerce – New Industry Standard
This module will cover key principles of Unified Commerce, challenges and opportunities in the world of new retail. How to go beyond omnichannel and put customer experience first, break the channels silos and leverage a single platform to support retail business growth, achieve maximum operational efficiency and turn customers into the advocates of your brand.
 • Introduction to Unified Commerce and it's importance
 • Key challenges in the retail industry today
 • The role Customer Experience plays in Omnichannel retail
 • Introduction to Digital commerce channels
 • Understanding the connected customer journey
 • How to choose right technology to support your digital transformation
Trainer: William Yeung,  Chief Technology Officer, Co-Founder, Tofugear Limited
With experience as the co-founder and Chief Systems Architect of Ably, William has worked in the IT industry for over 20 years. Having spent over 7 years building and managing logistics management systems for Modern Terminals (HK), he is well-versed in both system development as well as business engineering and infrastructure management.
About Tofugear
With over 30 years of retail executive experience, our team noticed the disconnect between digital business solutions and customer experience was significantly hindering growth. At Tofugear, we wanted to tackle the challenges modern retailers experience by going back to thinking about the needs and wants of the customers while unifying their brand experience.
 
To solve the disconnect, we created a fully customisable Unified Commerce platform while offering new and exciting opportunities to capture more sales, enhancing brand awareness and loyalty, and gain real insights into individual customer’s testing and buying behaviour.
 
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=248)

Question 17

Comparison on Different E-Shop Platform網店平台比較

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/14/%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83.pdf)
(Chinese Version Only)

Question 18

Growing Presence in Asia-Pacific Retail Market 拓展亞太地區零售市場

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_17e6869ab04f416b8fd77548de657889.pdf)

Question 19

E-commerce Certificate on Marketing Analytics: Web, Social Media and Digital Advertising (Module 1-3) (Enrollment Closed)"

Accepted Answer

https://static.wixstatic.com/media/undefined

The most practice course with hands-on experience on learning marketing analytic step by step
​
​Course Description
In this big data age, organizing, synthesizing, and analyzing large quantities of marketing data become essential.
​​
 
What You Will Learn
 • In this course, you will be able to:
 • Learn the important marketing metrics
 • Analyze marketing campaign using key metrics
 • Ask the right questions from your data
 • Build a dynamic dashboard to summarize your analysis
​
Date and time
10 Dec (Thurs), 16 Dec (Wed), 23 Dec 2020 (Wed) at 3:30 - 5:00pm
 
Format
Total 4.5 hours Online Training in 3 Courses with Certificate of Completion
 
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))
 
Speaker
Mr. Matthew Kwan, Principal Consultant of Solomon Hong Kong
Matthew Kwan is an experienced business consultant and articulated speaker who used to run a Digital Marketing agency for over 12 years since the rise of Yahoo, Google, Facebook, Youtube, WeChat, etc.  He has a lot of hands-on experience in helping clients large and small enterprises to promote their products and services digitally in Hong Kong, China, Europe, USA and a lot of other countries.  Matthew served many years in multinational companies including Intel, JP Morgan and Jardins with a very broad spectrum of knowledge in Sales & Marketing, Management and Leadership.
 
Language
Cantonese
 
Module (1) - 10 December, 2020 (Thurs) 3:30-5:00pm
Web, Social Media and Digital Advertising Analysis
 • Web Analytics: Time spent on site, Bounce/Abandonment rate
 • Social Media Analytics: Engagement
 • Digital Ad Analytics: Impressions and reach, Click-through-rate (CTR), Cost-per-click (CPC), Cost-per-lead
 
Module (2) - 16 December, 2020 (Wed) 3:30-5:00pm
Customer Analysis
 • Asking more questions of our data
 • What customer acquisition cost, Customer lifetime value and net promoter score?
 • Practice together:
 • Calculating CPC & Lead conversion, Cost-per-lead
 • Calculating the no. of new customers
 • Calculating average customer age & Days to convert
 
Module (3) - 23 December, 2020 (Wed) 3:30-5:00pm
Calculating ROI
 • How to calculate Return of Investment (ROI)
 • Practice together:
 • Calculating returns
 • Setting key performance indicators (KPIs)
 • Making our dashboard dynamic
 • Creating various charts and graphs to impress your boss
Enrollment Closed

Question 20

Concepts of Online Advertisement 網上廣告形式、概念及術語

Accepted Answer

View > (https://sme.hkrma.org/upload/elearning/17/%E7%B6%B2%E4%B8%8A%E5%BB%A3%E5%91%8A%E5%BD%A2%E5%BC%8F%E3%80%81%E6%A6%82%E5%BF%B5%E5%8F%8A%E8%A1%93%E8%AA%9E.pdf)
(Chinese version Only)

Question 21

New Retail Sub-Committee 新零售委員會

Accepted Answer

The New Retail Sub-Committee advises the Association on matters in regard to digitization, O2O retailing, e-Commerce, and retail technology adoption, as well as their implications to retailers. 
新零售委員會負責建議協會有關數碼化、線上線下零售、電子商貿、零售科術應用之發展方向委員。
​
Chairman 主席
 • ​Dr. Guy Look, Chief Financial Officer & ED, Sa Sa Cosmetic Company Ltd莎莎化妝品有限公司 首席財務總監及執行董事 陸楷先生​
​
Vice-Chairman 副主席
 • Mr. Andrew Yu, Director, Yue Hwa Chinese Products Emporium Ltd裕華國產百貨有限公司 董事總監 余偉傑先生
 
Members 成員
 • Dr. Bankee Kwan,  Chairman, CASH Group - Pricerite Home Ltd時富集團-實惠 董事長 關百豪先生, JP 
 • ​Mr. Andrew Chan, Managing Director, YGM Trading LtdYGM貿易有限公司 執行董事 陳嘉然先生
 • ​Mr. Tom Chan, Managing Director, HKT Ltd香港電訊有限公司 商業客戶業務董事總經理 陳紀新先生 
 • Mr. Winston Chow, Director & Deputy General Manager, Chow Sang Sang Jewellery Co Ltd - Emphasis周生生珠寶金行有限公司-點睛品 董事兼副總經理 周允成先生

Question 22

PayPal Forecasts Hong Kong Online Commerce to Reach HKD55.4 Billion by 2020 PayPal PayPal 預計於 2020 年前 香港電子商貿將達 554 億港元

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_2fa9e52381514e568b7d0ea994de3653.pdf)

Question 23

Service Providers, Technology Startups or Other Related Organizations (Hong Kong / Overseas) 香港 / 海外服務供應商、科技初創公司或其他相關機構"

Accepted Answer

A registered company in Hong Kong or overseas which is:符合以下條件的香港或海外註冊公司: 
 • Must have a valid business registration and has been fully operative for at least one year; 必須持有有效的商業登記證及其業務必須已營運最少一年；
 • engaged in the supply of goods or the provision of service to either retailers or service providers, or;向零售商或服務供應商供應商品或提供服務；
 • associated directly or indirectly with the retail or service industry or involved in the study of or research into retailing, servicing or related fields.或與零售業或服務業直接或間接相關，或參與研究零售業、服務業或相關行業的工作。​
Typically, associated members include but are not limited to:一般而言，公司聯席會員包括但不限於以下類別的機構：
 • Manufacturers/wholesalers/distributors/importers supplying goods or services to retailers;​向零售商提供商品或服務的製造商／批發商／分銷商／入口商；
 • Companies offering services or solutions to retailers, such as management consultants, audit and accounting firms, logistics service providers, I.T. providers, legal firms, advertising agencies, interior design firms, contractors, security companies, and more;向零售商提供服務或解決方案的公司，例如管理顧問公司、核數及會計公司、物流服務供應商、資訊科技供應商、律師事務所、廣告公司、室內設計公司、承建商、保安公司等；
 • Other associations, local and overseas, which are retail related;其他與零售有關的本地及海外機構；
 • Educational institutes, semi-government and non-government organizations.教育機構半政府及非政府機構。

Question 24

(NEW) Top B2B e-commerce challenges and how to overcome them 如何克服B2B電子商務的主要挑戰

Accepted Answer

Even before the pandemic, we saw a shift in the expectations of the modern B2B buyer. Now, more than ever, they expect faster and easier buying experiences — the kind they get in the consumer world. This puts pressure on B2B retailers to deliver an advanced B2C-style experience. First, though, they must overcome some common B2B e-commerce challenges.
在疫情之前，我們就注意到B2B買家的期望發生了變化。 現在，他們比以往任何時候都希望有更快，更輕鬆的購買體驗。 這給B2B零售商帶來了提供B2C體驗的壓力。 首先，他們必須克服一些常見的B2B電子商務挑戰。
Read More 更多 >(undefined)

Question 25

Benefits 福利

Accepted Answer

• Free listing of business opportunity to all members at HKRMA "Membership Benefits Programme" webpage免(javascript:void(0))費於協會網站的『會員尊享優惠』版(javascript:void(0))面刊登商貿訊息及優惠予協會會員
 • Free listing of comprehensive company information on HKRMA Membership Directory Webpage免(https://marketing.hkrma.org/membership/b5/retail_membership/directory_am.php)費於協會網上會員名冊刊(https://marketing.hkrma.org/membership/b5/retail_membership/directory_am.php)登全面的公司資料獨家尊享機會
 • Exclusive opportunities to join business matching activities (https://marketing.hkrma.org/event/en/events/biz_matching.php)to broaden your business and exposure參加協會的商貿配對活動以(https://marketing.hkrma.org/event/b5/events/biz_matching.php)拓展商機及提升曝光率

Question 26

E-commerce Certificate on Unified Commerce Strategy (25 Feb & 4 Mar 2021)

Accepted Answer

https://static.wixstatic.com/media/undefined

Unified commerce goes beyond omni-channel as it combines in one platform e-commerce, m-commerce, order fulfillment, inventory management, customer relationship management, POS etc. In the unified commerce world, it’s all connected in real time and unified commerce experience will be the way people go in the future.
What You Will Learn
 • Learn key principles of Unified Commerce, challenges and opportunities in the world of new retail
 • How to go beyond omnichannel and put customer experience first
 • Master platform traffic to your store from social media, and how to engage your audience with the right context and at the right timing
 • Learn conversational commerce strategy
Date and time
Module 1: 25 Feb 2021 (Thursday) at 2:30-5:30pm
Module 2: 4 Mar 2021 (Thursday) at 2:30-5:30pm
Format
Total 6 hours Online Training with "HKRMA X Mircosoft" Certificate of Completion
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000)
Language
Cantonese
Module (1) - 25 Feb 2021 (Thursday) at 2:30-5:30pm
Drive purchases via Conversational Commerce Strategy
 • Master platform traffic to your store from social media, and how to engage your audience with the right context and at the right timing
 • What is Chatbot, why does it matter to E-Commerce?
 • What is a conversational commerce strategy on Messenger and WhatsApp?
 • How do we jumpstart your store via Shopify, Messenger, and WhatsApp Business API?
 • What are the prerequisites for Messenger and WhatsApp?
 • What are the successful case studies in the market?
Trainer: Vicky Lee, Chief Product Officer, Sanuker
Vicky started her career at Sanuker and developed skills from copywriting to coding, and to product design. Before becoming a product lead in Chatbot, she was a frontend engineer building website and Apps. She will be bringing a wealth of knowledge to designing unique user experience via Chatbot for retail brands.
About Sanuker
Sanuker is a consulting company which provides AI-powered messaging and chatbot solutions to international brands in Asian and Europe. We lead the market with our rapid development strategies across messaging platforms and are selected as one of the official WhatsApp Business Solution providers by Facebook.
Module (2) - 4 Mar 2021 (Thursday) at 2:30-5:30pm
Unified Commerce – New Industry Standard
This module will cover key principles of Unified Commerce, challenges and opportunities in the world of new retail. How to go beyond omnichannel and put customer experience first, break the channels silos and leverage a single platform to support retail business growth, achieve maximum operational efficiency and turn customers into the advocates of your brand.
 • Introduction to Unified Commerce and it's importance
 • Key challenges in the retail industry today
 • The role Customer Experience plays in Omnichannel retail
 • Introduction to Digital commerce channels
 • Understanding the connected customer journey
 • How to choose right technology to support your digital transformation
Trainer: William Yeung, Chief Technology Officer, Co-Founder, Tofugear Limited
With experience as the co-founder and Chief Systems Architect of Ably, William has worked in the IT industry for over 20 years. Having spent over 7 years building and managing logistics management systems for Modern Terminals (HK), he is well-versed in both system development as well as business engineering and infrastructure management.
About Tofugear
With over 30 years of retail executive experience, our team noticed the disconnect between digital business solutions and customer experience was significantly hindering growth. At Tofugear, we wanted to tackle the challenges modern retailers experience by going back to thinking about the needs and wants of the customers while unifying their brand experience.
To solve the disconnect, we created a fully customisable Unified Commerce platform while offering new and exciting opportunities to capture more sales, enhancing brand awareness and loyalty, and gain real insights into individual customer’s testing and buying behaviour.
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=246)

Question 27

(NEW) Cloud, AI and Big Data are the Keys for Retailers to Navigate the Pandemic with O2O Transformations 雲端AI大數據助零售業轉型O2O「疫」市創商機"

Accepted Answer

The outbreak of COVID-19 has caught many businesses off guard with various degrees of social distancing policies which restrict commercial activities, subsequently creating  significant impacts on retail and brick-and-mortar businesses. However, technology has become the key to turn the tide if businesses know how to capitalise on various technologies in today's digital age...
新冠肺炎疫情的出現看似讓我們措手不及，全球多個市場都實施不同程度的居家令和商業活動限制，對零售和實體店業務影響尤為顯著。然而，在數碼時代的今天，若懂得如何利用數碼科技轉危為機便是致勝之道...
View More >(undefined)

Question 28

Membership Fee 會費

Accepted Answer

Download Membership Fee Table 下載會費表 >(undefined)
 
Annual subscription fee from HK$1,180 to HK$40,000 (1st January to 31st December) depend on no. of outlets
​
NOTE
 • All subscriptions shall be due on the 1st day of January each year.
 • If such subscription is not paid within 30 days from the date of a request to remit the subscription to the Association, the membership of such member shall be void, unless he satisfies the Executive Committee that the delay in payment was due to absence from Hong Kong or other sufficient cause.
 • Application for 1-year membership (apply in January to June), the member will be required to pay 1-year annual fee.
 • Application for 18-month membership (apply in July to December), the member will be required to pay 1.5 years annual fee.
 
公司會員每年會費為港幣1,180元起至港幣40,000元 (每年1月1日至12月31日)，會費視乎店舖數量。
​​
備註
 • 會員須於每年1月1日繳付該年度的所有會費。
 • 如協會發出會費發票後，會員未能於該發票日期後30天內繳付會費，除非該公司負責人/會員因海外公幹或有其他充份理由令執委會滿意其逾期繳交會費的原因，否則該會員的會籍將當作無效。
 • 申請一年會籍 (於一月至六月期間遞交申請)，申請入會的公司須繳付一年年度會費。
 • 申請一年半會籍 (於七月至十二月期間遞交申請) ，申請入會的公司須繳付一年半年度會費。

Question 29

Benefits 福利

Accepted Answer

• Free "No Fakes Pledge" Membership免(javascript:void(0))費申請成為「正版正貨承諾」計劃的會員(javascript:void(0))
 • Full Members shall enjoy all benefits of the Association at member rates公司會員可按會員優惠價享有協會的所有會員福利
 • Free access to "HKRMA Membership" window stickers免費取得協會的「HKRMA會員櫥窗標貼

Question 30

E-tailer (Retailer without physical outlet) 不設實體零售店舖的網上零售商

Accepted Answer

Online Application 網上申請 >(https://www.retailnews.hkrma.org/full-member-application)
 • Submit Online Application and upload Business Registration copies of current and previous years提交網上申請，並上載本年及去年之商業登記證副本
 • Send a crossed cheque payable to “Hong Kong Retail Management Association Ltd” to the HKRMA by post劃線支票寄回協會(支票抬頭：香港零售管理協會有限公司)

Question 31

Digitising the Customer Journey through “Enterprise 4.0” 「企業 4.0」為零售體驗數碼轉型

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_98a256c62a4643c090703dc541b84bbc.pdf)

Question 32

Empowering Omnichannel Customer Experience and Seamless Retail Operations in Cloud 於雲上打造全方位客戶體驗及業務管理

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_fe13773c548f4c59bb71afcbf23e41ab.pdf)

Question 33

E-commerce Certificate on Instagram Marketing 2021 (10, 17 & 24 Mar 2021) - 20% off before 5 March"

Accepted Answer

https://static.wixstatic.com/media/undefined

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday with over 1 Billion Instagram users.  Learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
 
This course is an up-to-date digital marketing course with latest Instagram features and step by step guidelines on how to grow your account and market your business.
-
What You Will Learn
 • Instagram Fundamentals
 • Develop your Instagram Booster Strategy
 • Instagram Adv and Analytics
-
Date and time
Module 1: 10 March 2021 (Wednesday) at 3:30-5:30pm
Module 2: 17 Mar 2021 (Wednesday) at 3:30-5:30pm
Module 3: 24 Mar 2021 (Wednesday) at 3:30-5:30pm
-
Format
Total 6 hours Online Training with HKRMA Certificate of Completion
-
Course Fee
Member HK$2,000 / Non-member HK$2,600, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000)
(20% off before 5 March)
-
Language
Cantonese
-
Module (1) - 10 March 2021 (Wednesday) at 3:30-5:30pm
Instagram Fundamentals
 
1. Instagram Fundamentals
 • Common Terms on Instagram
 • How to find your niche and why is it important?
 • The Instagram Terms of Use (ToU)
 
2. Brand Building on IG
 • Search Engine Optimisation
 • Set up SMART Goals
 • Scale your influence and your reach to gain even more followers
 
3. Shopping on Instagram and IGTV Channel
 • Learn how you can access Shopping on Instagram for users as well as business profiles.
 • How to activate Shopping on Instagram on your business profile
 • Get to know the advantages of Shopping on Instagram
 • Advantages of IGTV
-
Module (2) - 17 March 2021 (Wednesday) at 3:30-5:30pm
Develop your Instagram Booster Strategy
 
1. Increase Your Content Engagement
 • Create High Quality Content
 • Learn from the big players (case studies)
 • Storytelling like a Pro - Design and execute an effective Instagram Story strategy
 • Split testing and how it will help you to grow your Instagram account and my many social media marketing experts are focusing so much on it.
 
2. Instagram engagement algorithm
 • What is Instagram engagement algorithm?
 • Why Instagram Hashtags are important to hack the Instagram algorithm
 • What Hashtags should you use to gain more followers
 • How Hashtag Scaler works perfectly to hack the algorithm
 
3. Influencer Marketing
 • How to connect with powerful influencers to promote and market your Instagram account
 • Shoutout content and Strategies which lead to more followers, more interaction, and most importantly more longterm sales for your business.
-
Module (3) - 24 March 2021 (Wednesday) at 3:30-5:30pm
Instagram Adv and Analytics
 
1. Introduction to Instagram Ads
 • The Power of IG Ads
 • Types of Instagram Ads (Stories VS Feed)
 • Insights and Tracking to Double Results on your Instagram Ads
 
2. Understanding Instagram Analytics
 • Get an overview of the different Instagram KPIs in Instagram analytics
 • Learn more about the main Instagram KPIs to hack the algorithm
----------------------------------------------------------------------------------------------
 
Course Trainer: Ben Lai, Founder of Start Up Group
Engaged in brand planning and entrepreneurship training for more than 10 years, focusing on digital marketing, social media planning, community building and business training.  Ben is also the Hong Kong representative of  the listed KOL company.
創業家培訓集團創辦人，擁有十八年商業培訓經驗，培訓時數達二萬小時，為香港有志創業者提供創業培訓服務，專注於數碼營銷、社交媒體策劃、社群經營及企業管理培訓，亦是國內上市網紅經理人公司香港培訓部代表。於2015年成立創業家培訓集團，期望透過培訓，增加學員創業成功機會，提高香港商業競爭力。深信「學習力」是自信生活的必需品，一直致力開發多元化的學習項目，同時經營香港最具規模的創業者社群，促進交流，目標是將學習變成香港人的生活方式，發揚香港創業精神。
 
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=249)

Question 34

Talent Development Sub-Committee 人才發展委員會

Accepted Answer

The Talent Development Sub-Committee oversees the talent development of Hong Kong retail, with an aim to enhance the status and professionalism of the retail industry.
人才發展委員會負責監察零售人才發展及培訓；並致力提高零售業的地位及專業水平。
Chairman 主席
 • 太古資源有限公司 董事總經理 譚錦儀女士Ms. Janis Tam, Managing Director, Swire Resources Ltd
​
副主席 Vice-Chairman
 • 豐澤 董事總經理 區文慧女士 Ms. Clarice Au, Managing Director, Fortress
 
Members成員
 • Mr. Winston Chow, Director & Deputy General Manager, Chow Sang Sang Jewellery Co Ltd - Emphasis周生生珠寶金行有限公司-點睛品 董事兼副總經理 周允成先生 
 • Mr. Peter Lo, CEO, Café de Coral Holdings Ltd大家樂集團有限公司 首席執行官 羅德承先生 
 • Mr. Peter Suen, Executive Director, Chow Tai Fook Jewellery Co Ltd周大福珠寶金行有限公司 執行董事 孫志強先生

Question 35

How to Start an E-tailing Business 開始成功電子商務的第一步

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/15/%E9%96%8B%E5%A7%8B%E6%88%90%E5%8A%9F%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E7%9A%84%E7%AC%AC%E4%B8%80%E6%AD%A5.pdf)
(Chinese version only)

Question 36

Market Information 市場資訊

Accepted Answer

Members shall receive regular copies from time to time, including:
 • Complimentary copy of survey and research findings (javascript:void(0))conducted by the Association, as well as trade-related information and relevant legislation updates, etc.
 • Free access to the Association's position papers (https://marketing.hkrma.org/event/en/advocacy/submissions.php)on trade-related issues
 • Complimentary copy of the Association's regular publications,(javascript:void(0)) such as annual yearbook, quarterly newsletters, monthly e-Newsletters, circulars, and market information, as well as information on projects or programmes organized from time to time by the Association.
 • Discount offers for the Association's publications (javascript:void(0))(e.g. Report on Manpower Situation of the HK Retail Industry)
 
會員將定期收取協會的以下資訊:
 • 免費定期收取由協會進行的調查和研究所(https://www.hkrma.org/salary-trend?lang=zh)得結果，以及與業界相關的最新資料，包括相關法例
 • 免費閱覽協會對業界相關事宜表達其立場的意見書(https://marketing.hkrma.org/event/b5/advocacy/submissions.php)
 • 免費定期收取協會刊物，(https://www.hkrma.org/publications?lang=zh)如年報、季刊、每月電子通訊、通告、市場資料及協會不時舉行的計劃或活動的資訊
 • 以會員優惠價購買協會刊物（(https://www.hkrma.org/publications?lang=zh)例如《香港零售業的人力資源報告》）

Question 37

E-commerce Certificate on E-commerce Certificate on Search Engine Optimization and Google Analytics​ (Module 1-4) (Enrollment Closed)

Accepted Answer

https://static.wixstatic.com/media/undefined

By the end of this course, you will be able to confidently implementing SEO strategies with Google Analytics data.
​
​Course Description
There are so many marketing activities you can do, which must cost you time or money, or both.  Therefore, effectively SEO strategies and skills in analyzing Google Analytics will enable your website and marketing campaign get ranked well and get found in the sea.
 
What You Will Learn
 • By the end of this course, you will be able to:
 • Implement SEO strategies.
 • Get free traffic to your website with SEO.
 • Improve your strategies with Google Analytics data.
(Remarks: All the strategies, tips and tools recommended are either free or very cost effective.)
​
Date and time
12 Nov (Thurs), 20 Nov (Fri), 26 Nov(Thurs), 3 Dec 2020 (Thurs) at 3:30 - 5:00pm
 
Format
Total 6 hours Online Training in 4 Courses with Certificate of Completion
 
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))
 
Speaker
Mr. Matthew Kwan, Principal Consultant of Solomon Hong Kong
Matthew Kwan is an experienced business consultant and articulated speaker who used to run a Digital Marketing agency for over 12 years since the rise of Yahoo, Google, Facebook, Youtube, WeChat, etc.  He has a lot of hands-on experience in helping clients large and small enterprises to promote their products and services digitally in Hong Kong, China, Europe, USA and a lot of other countries.  Matthew served many years in multinational companies including Intel, JP Morgan and Jardins with a very broad spectrum of knowledge in Sales & Marketing, Management and Leadership.
 
Language
Cantonese
 
Module (1) - 12 November, 2020 (Thurs) 3:30-5:00pm
Keyword Research: Steps & Strategy for SEO Optimization 
 
 • SEO Introduction and Overview
 • Metrics to Measure SEO Performance
 • Quickly Brainstorm Keyword Ideas
 • Narrow Down Your Keyword List
 • Assess Keyword Competition & Choose Target Keywords
 • Case study and group discussion
 
Module (2) - 20 November, 2020 (Fri) 3:30-5:00pm
Optimize Your Website in Google Search Results 
 
 • Write Title Tags Search Engines Love
 • Drive Clickthrough Rate with Meta Descriptions
 • Appear in the Google Image Search Results
 • Copy Optimization: Headings Tags, Outgoing & Internal Links, Backlinks
 
Module (3) - 26 November, 2020 (Thurs) 3:30-5:00pm
Google Analytics 
​
 • Google Analytics Overview
 • How Google Analytics Works
 • Set Up Google Analytics & Install the Tracking Code on Your Website
 • Set Up Goals in Google Analytics
 • Set Up Ecommerce Tracking in Google Analytics
 
Module (4) -  3 December, 2020 (Thurs) 3:30-5:00pm
Main Tools for Analysis
 
 • Analyze Different Reports in Google Analytics, such as Real Time Reports, Audience Reports, Acquisition Reports, Behaviour Reports
 • Analyse with Segments
 • Track Marketing Campaigns with Campaign Tagging
 • Set Up Event Tracking in Google
Enrollment Closed

Question 38

Retail Cyber Security – Are You at Risk? 零售網絡安全 - 你是否處於風險中？

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_df39e713764c40478be95174e736f9b5.pdf)

Question 39

Uprising Demand for Cross-Border Retail Payment 跨境零售的電子支付新方向

Accepted Answer

View > (https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_61baa8424f104e0788c9047da64a28d3.pdf)

Question 40

Market Information 市場資訊

Accepted Answer

Associate Members shall receive regular copies from time to time, including:
會員將定期收取協會的以下資訊:
 • Complimentary copy of survey and research findings conducted by the Association, as well as trade-related information and relevant legislation updates, etc.
免費定期收取由協會進行的調查和研究所得結果，以及與業界相關的最新資料，包括相關法例
 • Free access to the Association's position papers on trade-related issues
免費閱覽協會對業界相關事宜表達其立場的意見書
 • Complimentary copy of the Association's regular publications, such as annual yearbook, quarterly newsletters, monthly e-Newsletters, circulars, and market information, as well as information on projects or programmes organized from time to time by the Association.
免費定期收取協會刊物，如年報、季刊、每月電子通訊、通告、市場資料及協會不時舉行的計劃或活動的資訊
 • Discount offers for the Association's publications (e.g. Report on Manpower Situation of the HK Retail Industry)
以會員優惠價購買協會刊物（例如《香港零售業的人力資源報告》）​

Question 41

Search Engine Marketing​ 搜索引擎營銷

Accepted Answer

View > (https://sme.hkrma.org/upload/elearning/18/%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E7%87%9F%E9%8A%B7(Search Engine Marketing).pdf)
(Chinese version Only)

Question 42

Recover, restart and regrow: How consumer trends ignite transformation in China’s new retail 復蘇重啟，再拾增長：消費趨勢如何促進中國新零售業轉型"

Accepted Answer

• 2020 Global Consumer Insights Survey - The consumer transformed《2020年全球消費者洞察調研》(https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html)
 • ​2020 Global Consumer Insights Survey China report - Recover, restart and regrow: How consumer trends ignite transformation in China’s New Retail《2020年全球消費者洞察調研》中國報告(https://www.pwccn.com/en/industries/retail-and-consumer/publications/gcis-china-report-jul2020.html)

Question 43

E-commerce Certificate on Building a Strategic and Quality E-Shop (Module 1-5) (Enrollment Closed)

Accepted Answer

https://static.wixstatic.com/media/undefined

The Most Practical Course to Learn How to Build a Strategic and Quality E-Shop and Expand Your Business Further
​
​Course Description
A quality e-shop is an essential and crucial e-commerce tool to drive potential customers and repeated purchase.
What You Will Learn
By the end of this course, you will be able to:
 • find out how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores;
 • learn and understand how to select the best payment solution for your eCommerce needs;
 • find out how to communicate business updates with your customers through memberships to enhance online customer experience;
 • learn how to create a localized consumption model to expand your business to cross-border e-commerce business;
 • learn the key elements of building a quality e-shop and deliver O2O customer experience.
​
Date and Time
15 Oct (Thurs), 22 Oct (Thurs), 29 Oct (Thurs), 5 Nov(Thurs), 11 Nov (Wed), 2020 at 3:30 - 5:00pm
​
Format
Total 7 hours Online Training with Certificate of Completion
Course Fee
HK$1,500 and you will get:
1/ Certificate of Completion
2/ HK$1,500 cash coupon to join HKRMA Quality E-Shop Recognition or Service Recognition
Speaker
Mr. Plato Wai General Manager - Hong Kong, SHOPLINE
 
A veteran in the startup scene in Hong Kong, Plato has started his entrepreneurship journey since 2010. He has founded a few startups, including Wynd Co-working Space in Central, and this is also where he first met the SHOPLINE founders. Eventually he joined SHOPLINE in 2016 with an ambition to help it growing to the next level. Plato is also a columnist for online media Startupbeat and Stand News in Hong Kong. He is a Carnegie Mellon Graduate and has spent 5 years in investment bank Lehman Brothers.
Language
Cantonese
​
Module (1) - 15 October, 2020 (Thurs) 3:30-5:00pm
Providing the Best Delivery and Payment Solution to Optimize Customer Purchase
多元支付及物流服務提高顧客購物率
Learn how to select the best payment solution for your eCommerce needs and how to analyze the factors in choosing payment and logistics methods from customer perspectives:
 • How to develop a safe and fast payment method
 • How cooperation works between third-party payment system and online store sales
 • Analyze local and overseas logistics services
 • How to set up and integrate logistics for easy shipment
 • Successful case sharing and discussion
Module (2) - 22 October, 2020 (Thurs) 3:30-5:00pm
Optimizing Your Storefront and Buyer Journey with Conversion提升網店轉換率的秘訣：優化網店設計及顧客購物體驗
Learn how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores:
 • How to enhance brand image by using online shop logo and unique URL
 • What make best for your online store structure, product design and presentation
 • How to make good use of chat robots to promote interaction
 • How to set up cart automation to recover sales and increase your revenue
 • Successful case sharing and discussion
Module (3) - 29 October, 2020 (Thurs) 3:30-5:00pm
How to Grow Your Business with Subscriptions & Memberships建立完善會員系統增加業績
Learn how to integrate online and offline member information and find out how to communicate business updates with your customers through memberships to enhance online customer experience:
 • How to make good use of the membership system to increase performance
 • How to manage member information, create discounts and push messages effectively
 • How to integrate offline and online members
 • How to grasp O2O business opportunities
 • Successful case sharing and discussion
Module (4) - 5 November, 2020 (Thurs) 3:30-5:00pm
Expanding Your E-commerce to Explore Global Business如何利用跨境電商開拓全球商機？
Learn how to create a localized consumption model to expand your business to cross-border e-commerce business:
 • How to leverage cross-border e-commerce to expand your business to overseas market
 • How to choose target overseas markets
 • How to plan special strategies for overseas marketing
 • How to integrate multi-national cash flow and logistics services
 • Successful case sharing and discussion
Module (5) - 11 November, 2020 (Thurs) 3:30-4:30pm
How to Map Out Quality O2O Customer Journey
(Speaker: HKRMA Representative)
Learn the key elements of building a quality e-shop and deliver O2O customer experience:
 • What is “Quality E-Shop” and “Quality Outlet Customer Experience”
 • Must-have elements you must know in mapping O2O customer journey
 • Industry case sharing
Enrollment Closed

Question 44

Set Up Online Ordering Process 建立購物流程

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/16/%E5%BB%BA%E7%AB%8B%E8%B3%BC%E7%89%A9%E6%B5%81%E7%A8%8B.pdf)
(Chinese version only)

Question 45

Education and Training 教育及培育

Accepted Answer

• Discounted admission to the Association's activities, including Retail Conference, workshops, seminars, networking activities, Annual Dinner, etc.
以會員優惠價參加協會舉辦的旗艦項目及活動，包括：傑出服務獎、神秘顧客服務、零售研討會、工作坊、交流活動、商貿配對活動、講座及周年晚會等
 • Enjoy fee discount on Retail Management Courses.
報讀零售管理課程，享有折扣優惠

Question 46

How Should Retailers Thrive In New Retail Revolution? 新零售浪潮下，零售商該如何佈局？

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_58776792e4594803bdb88dbef7ff1485.pdf)

Question 47

E-commerce Certificate on Marketing Analytics: Web, Social Media and Digital Advertising (Module 1-3) (Enrollment Closed)"

Accepted Answer

https://static.wixstatic.com/media/undefined

The most practice course with hands-on experience on learning marketing analytic step by step
​
​Course Description
In this big data age, organizing, synthesizing, and analyzing large quantities of marketing data become essential.
​​
What You Will Learn
In this course, you will be able to:
 • Learn the important marketing metrics
 • Analyze marketing campaign using key metrics
 • Ask the right questions from your data
 • Build a dynamic dashboard to summarize your analysis
 
Date and time
10 Dec (Thurs), 16 Dec (Wed), 23 Dec 2020 (Wed) at 3:30 - 5:00pm
Format
Total 4.5 hours Online Training in 3 Courses with Certificate of Completion
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))
Speaker
Mr. Matthew Kwan, Principal Consultant of Solomon Hong Kong
 
Matthew Kwan is an experienced business consultant and articulated speaker who used to run a Digital Marketing agency for over 12 years since the rise of Yahoo, Google, Facebook, Youtube, WeChat, etc. He has a lot of hands-on experience in helping clients large and small enterprises to promote their products and services digitally in Hong Kong, China, Europe, USA and a lot of other countries. Matthew served many years in multinational companies including Intel, JP Morgan and Jardins with a very broad spectrum of knowledge in Sales & Marketing, Management and Leadership.
Language
Cantonese
Module (1) - 10 December, 2020 (Thurs) 3:30-5:00pm
Web, Social Media and Digital Advertising Analysis
 • Web Analytics: Time spent on site, Bounce/Abandonment rate
 • Social Media Analytics: Engagement
 • Digital Ad Analytics: Impressions and reach, Click-through-rate (CTR), Cost-per-click (CPC), Cost-per-lead
Module (2) - 16 December, 2020 (Wed) 3:30-5:00pm
Customer Analysis
 • Asking more questions of our data
 • What customer acquisition cost, Customer lifetime value and net promoter score?
 • Practice together:
 • Calculating CPC & Lead conversion, Cost-per-lead
 • Calculating the no. of new customers
 • Calculating average customer age & Days to convert
Module (3) - 23 December, 2020 (Wed) 3:30-5:00pm
Calculating ROI
 • How to calculate Return of Investment (ROI)
 • Practice together:
 • Calculating returns
 • Setting key performance indicators (KPIs)
 • Making our dashboard dynamic
 • Creating various charts and graphs to impress your boss
Enrollment Closed

Question 48

Smarter Digital City Whitepaper 《智慧數碼城市-全城 AI》白皮書

Accepted Answer

A significant increase in the number of larger businesses in Hong Kong interested in applying AI and machine learning were observed...Click here for full report >(https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html)
反映香港在人工智能及創新科技的應用擁有紮實基礎及理想的發展前景。報告亦包括本港零售商對人工智能發展的看法、以及提出相應策略。請按此參閲報告。(https://services.google.com/fh/files/misc/google_smarter_digital_city_4_ai_for_everyone_whitepaper.pdf)

Question 49

Social Media Marketing 善用社交媒體

Accepted Answer

View > (https://sme.hkrma.org/upload/elearning/19/%E5%96%84%E7%94%A8%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94.pdf)
(Chinese version Only)

Question 50

Riding the wave of cross-border retail with Information technology 以資訊科技緊握跨境零售的⼤趨勢

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_e51e4f16c2054eb284886f7c7fa081e8.pdf)

Question 51

HKRMA Certificate on Effective Executives Public Speaking and Presentations (15, 22, 29 Mar 2021) - 20% off before 10 March"

Accepted Answer

Public speaking in the workplace is a common requirement for managers and leadership. Mastering your presentation is a key to your career and a great opportunity to demonstrate your expertise and value.  Learning core communication strategies and presentation techniques will definitely make presentation much professional that engages your audience and achieves your desired outcomes.  
-
Course Objectives
 • Identify your unique strengths and the pitfalls
 • Organize and prepare for your keynote presentation
 • Captivate and engage your audience
 • Effective strategies to overcome your fear of public speaking
 • Creating an amazing experience for and building a relationship with your audience
-
Date and time
Module 1: 15 March 2021 (Monday) at 3:30-5:30pm
Module 2: 22 March (Monday) at 3:30-5:30pm
Module 3: 29 March 2021 (Monday) at 3:30-5:30pm
-
Format
Total 6 hours Online Training with HKRMA Certificate of Completion
-
Course Fee
Member HK$1,250 / Non-member HK$1,800, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000)
(20% off before 10 March)
-
Language
Cantonese
-
Module (1) - 15 March 2021 (Monday) at 3:30-5:30pm
Open Well
 • Show Confidence - How to come across completely confident, safe and trustworthy.
 • Overcome Nervousness - Avoid showing any nerves to your audience, even though you are nervous inside.
-
Module (2) - 22 March 2021 (Monday) at 3:30-5:30pm
Delivery Skills
 • How to find your niche and why is it important?
 • How to create short-form videos
 • The most popular creative directions
 • Learn from the big players (case studies)
 • Short-form video storytelling techniques
 • Strategy for rapid growth
-
Module (3) - 29 March 2021 (Monday) at 3:30-5:30pm
Audience Management
 • Manage Pace - How to set and manage a pace that works for everyone in your audience.
 • Make It Enjoyable - Entertain and amuse your audience in a style that's true to you.
 • Handle Distractions - Remain in charge no matter what's happening.
 • Close To Applause - Move your audience to respond with enthusiasm.
------------------------------------------------------------------------------------------------
星級講師MC界達人
劉智仁先生 Tim Lau
Tim擔任超過15年司儀工作，主力主持婚禮及活動司儀，連續9年榮獲「婚禮雜誌大賞」最佳司儀獎項。他亦於各大專院校及教育機構教授司儀及口才訓練證書課程，包括香港公開大學、香港城市大學、HKMA等。Tim現已擁有超過20人之司儀及演講團隊，負責各大小客戶之司儀工作及培訓課程。
Enroll Now >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=251)

Question 52

Retailers (Mainland China / Overseas Retailer with physical outlet(s)) 設有全面營運的實體零售店舖的內地 / 海外零售商

Accepted Answer

A registered company in Mainland China or overseas which is:必須為於內地或海外：
 • Has engaged in the retail sale of merchandise or the provision of retail services with physical outlet(s) in Mainland China or overseas.銷售商品或提供零售服務的零售商。
 • Must have a valid business registration and has been fully operative for at least one year.必須持有有效的商業登記證及其業務必須已營運最少一年。
 • Shall not have any records of trading in counterfeit goods.沒有任何售賣偽造品的紀錄。
 • Might be asked to provide proof such as tax returns or bank statements to prove that you have been trading for at least one fiscal year.可能須向協會提供稅單或銀行月結單，以證明 貴機構已營運最少一個財政年度。
 • Might be asked to provide a recommendation for your membership application.可能須就 貴機構的會籍申請向協會提供推薦信。

Question 53

Education and Training 教育及培育

Accepted Answer

• Discounted admission to the Association's flagship programmes (https://www.programmes.hkrma.org/introduction)and activities (https://marketing.hkrma.org/event/en/events/events.php)such as Service & Courtesy Awards, Quality Service Programme(orginally named Mystery Shopper Programme), E-Shop  Recognition and  Service  Recognition, Retail Summit, workshops, networking activities, business matching activities, seminars and Annual Dinner, etc.以會員優惠價參加協會舉辦的旗艦項目及(https://www.programmes.hkrma.org/?lang=zh)活動，(https://marketing.hkrma.org/event/b5/events/events.php)包括：傑出服務獎、優質服務計劃(原名神秘顧客計劃)、網店認證、服務認證、零售高峰會、工作坊、交流活動、商貿配對活動、講座及周年晚會等
 • Enjoy fee discount on Retail Management Courses報讀零售管理課程，(javascript:void(0))享有折扣優惠

Question 54

SSL: Is your E-Shop safe? SSL：讓顧客更安心購物 - 你的網站安全嗎？

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_fada13451d244fe6a5891a8327dd7b67.pdf)
(Chinese Version Only)

Question 55

Membership Sub-Committee 會員事務委員會

Accepted Answer

The Membership Sub-Committee oversees the membership recruitment and retention strategy to enhance membership development. It is committed in strengthening membership benefits and engagement. The Sub-Committee also in charge of the Association's "SME Support Programme".
會員事務委員會負責有關會員招募及保留的策略；亦致力提高會員參與及福利。委員會亦負責策劃協會「中小企支援計劃」。
​
Chairman 主席
 • Ms. Randy Lai, CEO, McDonald's Hong Kong香港麥當勞 行政總裁 黎韋詩女士
​
Vice-Chairman 副主席
 • Mr. Samson Chu, Managing Director, Imperial Bird’s Nest Int’l Co Ltd官燕棧國際有限公司 董事總經理 朱志明先生
 
Members 成員
 • Mr. Calvin Chan, Chairman & CEO, Catalo Natural Health Foods Limited美國家得路集團　主席及行政總裁  陳家偉先生
 • Mr. Ben Cheng, Group Managing Director, Optical 88 Limited眼鏡 88 有限公司 集團董事總經理 鄭學玉先生

Question 56

Government Regulations Sub-Committee政府條例委員會

Accepted Answer

The Government Regulations Sub-Committee is dedicated to uphold and safeguard the retail industry’s best interests. It is charged with looking in legislations, government policies and consultative matters that affect the retail trade, or business environment in Hong Kong.
政府條例委員會積極捍衛及維護零售業的最佳利益；專責探討可能會影響香港零售業以及整體營商環境的法案及規管轉變。
​
Chairman 主席
 • Mr. Norman Yum, Managing Director, PARKnSHOP (HK) Ltd百佳超級市場 董事總經理 任良安先生
 
Vice-Chairman 副主席
 • Dr. Ricky Szeto, CEO and Executive Director, Hung Fook Tong Group Holdings Limited鴻福堂集團控股有限公司 行政總裁兼執行董事 司徒永富先生
​
Member 成員
 • Mr. Alex Liu, Managing Director, 7-Eleven HK & Macau, The Dairy Farm Company, Limited - 7-Eleven牛奶有限公司 – 七、十一 香港及澳門常務董事 劉家昌先生

Question 57

E-commerce Certificate on Douyin (抖音) Marketing 2021 (16, 23 & 30 Mar 2021) - 20% off before 10 March"

Accepted Answer

https://static.wixstatic.com/media/undefined

A Douyin marketing plan is a great way to provide yourself with the leads you need in a successful manner. One of the most important things about it is that you're getting your hands on the right kind of traffic. The greater the traffic, the greater the chance that a prospect will get into your site and buy from you. Let's take a look at what you need to do to create a Douyin marketing plan for your online business.
 
This course is an up-to-date digital marketing course with step by step guidelines on how to develop your Douyin Booster Strategy.
-
What You Will Learn
 • Douyin Fundamentals
 • Develop your Douyin Booster Strategy
 • Douyin Adv and Analytics
-
Date and time
Module 1: 16 March 2021 (Tuesday) at 3:30-5:30pm
Module 2: 23 March (Tuesday) at 3:30-5:30pm
Module 3: 30 Mar 2021 (Tuesday) at 3:30-5:30pm
-
Format
Total 6 hours Online Training with HKRMA Certificate of Completion
-
Course Fee
Member HK$2,000 / Non-member HK$2,600, you will get:
1/ Certificate of Completion
2/ Free HKRMA Individual Associate Membership (Value: HK$1,000)
(20% off before 10 March)
-
Language
Cantonese
-
Module (1) - 16 March 2021 (Tuesday) at 3:30-5:30pm
Douyin Fundamentals
 
 • The difference between TikTok and Douyin
 • Common Terms on Douyin
 • The Douyin Terms of Use (ToU)
 • User characteristics and behavior
 • Douyin engagement algorithm
-
Module (2) - 23 March 2021 (Tuesday) at 3:30-5:30pm
Develop your Douyin Booster Strategy
 
 • How to find your niche and why is it important?
 • How to create short-form videos
 • The most popular creative directions
 • Learn from the big players (case studies)
 • Short-form video storytelling techniques
 • Strategy for rapid growth
-
Module (3) - 30 March 2021 (Tuesday) at 3:30-5:30pm
Douyin Adv and Analytics
 
 • How to create a Douyin Ad campaign
 • Creative Ad formats and tools
 • Targeting your potential customers
 • Understanding Douyin analytics
 • Video creation tools
 
----------------------------------------------------------------------------------------------
 
Course Trainer: Ben Lai, Founder of Start Up Group
Engaged in brand planning and entrepreneurship training for more than 10 years, focusing on digital marketing, social media planning, community building and business training.  Ben is also the Hong Kong representative of  the listed KOL company.
創業家培訓集團創辦人，擁有十八年商業培訓經驗，培訓時數達二萬小時，為香港有志創業者提供創業培訓服務，專注於數碼營銷、社交媒體策劃、社群經營及企業管理培訓，亦是國內上市網紅經理人公司香港培訓部代表。於2015年成立創業家培訓集團，期望透過培訓，增加學員創業成功機會，提高香港商業競爭力。深信「學習力」是自信生活的必需品，一直致力開發多元化的學習項目，同時經營香港最具規模的創業者社群，促進交流，目標是將學習變成香港人的生活方式，發揚香港創業精神。
Enroll Course >(https://marketing.hkrma.org/event/en/events/workshop_enrollment.php?id=250)

Question 58

Intelligent Retail: Power Up Your Business with O2O Integration 智慧新零售： 整合線上線下 引領無限商機

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_3d9e57786a854785b2d4f9394c2883b4.pdf)

Question 59

Drive Traffic by Data Analytics 運用數據分析

Accepted Answer

View >(https://sme.hkrma.org/upload/elearning/20/%E9%81%8B%E7%94%A8%E6%95%B8%E6%93%9A%E5%88%86%E6%9E%90.pdf)
(Chinese version only)

Question 60

Membership Benefit Programme 會員優惠計劃

Accepted Answer

HKRMA members enjoys free listing of business opportunity to all our members through this platform.  We will promote to our members through the website and monthly e-newsletter.  Join our membership and submit your exclusive offer now!(javascript:void(0))
HKRMA會員可免費通過此平台向所有會員提供商貿機會。我們將通過協會網站和每月電子通訊向會員推廣你的尊享優惠。立即加入成為我們的會員及提交你的尊享優惠！(javascript:void(0))

Question 61

New Member Offers 新會員優惠

Accepted Answer

• One free online banner on HKRMA e-Newsletter (javascript:void(0))(Position B or C)尊享協會電⼦報免費橫額廣告⼀次 (javascript:void(0))(位置B或C)​
 • ​Please contact HKRMA for details of the special offers, which are subject to the Terms & Conditions. HKRMA reserves all rights to make the final decision in case of any disputes.所有優惠受條款及細則所限，詳請請與協會聯絡。如有異議，香港零售管理協會保留⼀切最終決定權。

Question 62

E-tailers (Mainland China / Overseas Retailer without physical outlet(s)) 不設實體零售店舖的內地 / 海外網上零售商

Accepted Answer

A registered company in Mainland China or overseas which is:
必須為於內地或海外：
 • Has engaged in the retail sale of merchandise or the provision of retail services in form of website or mobile APP with check-out process without physical outlet(s).銷售商品或提供零售服務的網上零售商，而其網店必須以網頁或手機應用程序營運並提供網上付款平台選項。
 • Must have a valid business registration and with a physical business address in Mainland China or overseas and has been fully operative for at least ONE year.必須持有有效的商業登記證及擁有內地或海外實體辦公地址及其業務必須已營運最少一年。
 • Shall not have any records of trading in counterfeit goods.沒有任何售賣偽造品的紀錄。
 • Might be able to provide proof such as record of stock keeping, tax returns or bank statements to prove that you have been trading for at least one fiscal year upon request.可能須向協會提供稅單或銀行月結單，以證明 貴機構已營運最少一個財政年度。
 • Might be asked to provide a recommendation for your membership application.可能須就 貴機構的會籍申請向協會提供推薦信

Question 63

Trends That Are Shaping the Retail Space in Hong Kong 重塑香港零售業：最新趨勢與洞察

Accepted Answer

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Question 64

數碼營銷所謂何事

Accepted Answer

View >(https://df7beaa1-90cd-4f06-ac69-ddb8e3d0a1d4.filesusr.com/ugd/810049_27e706e18f2446dc85ba410c853a772f.pdf)
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