With the development of various media channel and the transparency of information, We have entered the era of Omni-Channel Retail. Different from multi-channel, the essence of omni-channel is customer-oriented, through the "combination and integration" of many retail channels (including online and offline), provide 360-degree fulfilment to customers’ needs.

By linking various channels, merchants get more comprehensive information on the consumer preference and habit, thereby providing a more considerate and satisfying consumer experience. This greatly enhances the customer loyalty and business.

Recently, we helped a liquor wholesaler and retailer successfully implementing omni-channel sales strategy with latest technology:

隨著資訊透明化及各種訊息媒體的崛起，零售業已進入了全渠道銷售 (Omni-Channel) 的年代。有別於多渠道銷售 (Multi-Channel)，全渠道銷售的精髓在於以顧客為中心，透過 ”組合和整合” 儘可能多的零售渠道 (包括線上、線下)，360度滿足顧客的購物及服務需求。商家透過串連各渠道，更全面掌握顧客的消費習慣及資訊，從而提供更體貼和滿意的消費體驗，提高顧客的忠誠度，增加銷售額。

最近我們就協助了一個經營酒類批發及零售的企業，成功以資訊科技實踐全渠道銷售策略，並取得顯著成效:

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The outbreak of COVID-19 has caught many businesses off guard with various degrees of social distancing policies which restrict commercial activities, subsequently creating significant impacts on retail and brick-and-mortar businesses. However, technology has become the key to turn the tide if businesses know how to capitalise on various technologies in today's digital age...

新冠肺炎疫情的出現看似讓我們措手不及，全球多個市場都實施不同程度的居家令和商業活動限制，對零售和實體店業務影響尤為顯著。然而，在數碼時代的今天，若懂得如何利用數碼科技轉危為機便是致勝之道...

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