智能零售
專頁
本欄目為會員及零售商提供電子零售的最新發展趨勢，以抓緊電子商貿及全渠道銷售的機遇。
『智能零售』學習中心
在瞬息萬變的創科發展推動下，全球零售市場正在以前所未有的速度急速轉型。協會在各方面不遺餘力，協助會員加快數碼轉型，推進全渠道零售，擴展其電子商貿業務。
本欄目為會員及零售商提供電子零售的最新發展趨勢，以抓緊電子商貿及全渠道銷售的機遇。
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(Chinese version only)
「數碼化」、「線上化」、「轉型」成 2020 年度市場話題。到底 2021 年零售市場大環境會如何演變，香港網店市場又有什麼趨勢發展呢？今次為你總結幾個 2021 重要電子商務趨勢，助你的網店做得更出色！
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Even before the pandemic, we saw a shift in the expectations of the modern B2B buyer. Now, more than ever, they expect faster and easier buying experiences — the kind they get in the consumer world. This puts pressure on B2B retailers to deliver an advanced B2C-style experience. First, though, they must overcome some common B2B e-commerce challenges.
在疫情之前，我們就注意到B2B買家的期望發生了變化。 現在，他們比以往任何時候都希望有更快，更輕鬆的購買體驗。 這給B2B零售商帶來了提供B2C體驗的壓力。 首先，他們必須克服一些常見的B2B電子商務挑戰。
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A significant increase in the number of larger businesses in Hong Kong interested in applying AI and machine learning were observed...Click here for full report >
反映香港在人工智能及創新科技的應用擁有紮實基礎及理想的發展前景。報告亦包括本港零售商對人工智能發展的看法、以及提出相應策略。請按此參閲報告。
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Facebook Blueprint eLearning is a series of free, self-paced online courses and learning paths that retailers can take to learn more about advertising on Facebook and Instagram.
Business
Advertising
Support
Business Support with Technical
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(Chinese version Only)
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(Chinese version Only)
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The rapid development of China makes the country an unneglectable economic power in the world. Over the years, increased purchasing power by Chinese consumers is not new. They tend to look for high quality and premium imported goods from offline to online. The devastating COVID-19 crisis has restricted overseas traveling and further strengthened the importance of cross-border ecommerce. Worldwide retailers leverage mainstream cross-border ecommerce platforms such as JD Worldwide, Tmall Global and Yangmatou to start selling their goods cross-border to China...
中國的快速發展使其成為世界上不可忽視的經濟強國。冠狀病毒危機限制了中國消費者跨境購物行為，凸顯了由於疫情原因跨境電子商務的重要性。在消費者購買趨勢和疫情的雙重壓力下，全球零售商開始利用京東國際、天貓國際等中國主流的跨境電商平台銷售商品...
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With the development of various media channel and the transparency of information, We have entered the era of Omni-Channel Retail. Different from multi-channel, the essence of omni-channel is customer-oriented, through the "combination and integration" of many retail channels (including online and offline), provide 360-degree fulfilment to customers’ needs.
By linking various channels, merchants get more comprehensive information on the consumer preference and habit, thereby providing a more considerate and satisfying consumer experience. This greatly enhances the customer loyalty and business.
Recently, we helped a liquor wholesaler and retailer successfully implementing omni-channel sales strategy with latest technology:
隨著資訊透明化及各種訊息媒體的崛起，零售業已進入了全渠道銷售 (Omni-Channel) 的年代。有別於多渠道銷售 (Multi-Channel)，全渠道銷售的精髓在於以顧客為中心，透過 ”組合和整合” 儘可能多的零售渠道 (包括線上、線下)，360度滿足顧客的購物及服務需求。商家透過串連各渠道，更全面掌握顧客的消費習慣及資訊，從而提供更體貼和滿意的消費體驗，提高顧客的忠誠度，增加銷售額。
最近我們就協助了一個經營酒類批發及零售的企業，成功以資訊科技實踐全渠道銷售策略，並取得顯著成效:
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The outbreak of COVID-19 has caught many businesses off guard with various degrees of social distancing policies which restrict commercial activities, subsequently creating significant impacts on retail and brick-and-mortar businesses. However, technology has become the key to turn the tide if businesses know how to capitalise on various technologies in today's digital age...
新冠肺炎疫情的出現看似讓我們措手不及，全球多個市場都實施不同程度的居家令和商業活動限制，對零售和實體店業務影響尤為顯著。然而，在數碼時代的今天，若懂得如何利用數碼科技轉危為機便是致勝之道...